BREAK DANCE 4 EVERYBODY
Valme, cover
Valme, handstand
Break Dance Class, poster
Break Dance, gif
Overview:
Urban Movement Arts is an inclusive dance studio based in Philadelphia, offering a diverse array of classes rooted in the belief that dance is for everyone. The studio welcomes individuals of all bodies, ages, genders, racial identities, and experience levels. Among its core instructors is Valme, a dancer and martial artist, who leads Breaking (Break Dance) classes with a unique and accessible approach.
Urban Movement Arts is an inclusive dance studio based in Philadelphia, offering a diverse array of classes rooted in the belief that dance is for everyone. The studio welcomes individuals of all bodies, ages, genders, racial identities, and experience levels. Among its core instructors is Valme, a dancer and martial artist, who leads Breaking (Break Dance) classes with a unique and accessible approach.
Objective:
Beginner-friendly Break Dance classes for adults are hard to come by. The primary goal of this project was to promote Valme’s class and boost enrollment. Recognizing that Breaking can feel intimidating due to its technical complexity, I chose to emphasize foundational movement patterns over flashy power moves, making the art form feel more approachable to newcomers.
Beginner-friendly Break Dance classes for adults are hard to come by. The primary goal of this project was to promote Valme’s class and boost enrollment. Recognizing that Breaking can feel intimidating due to its technical complexity, I chose to emphasize foundational movement patterns over flashy power moves, making the art form feel more approachable to newcomers.
Methodology:
Rather than filming a traditional class session, I centered the video around Valme himself—showcasing his personality and talent in an iconic Philadelphia location. The shoot focused on capturing the essential elements of Breaking: Top Rock, Go Downs, Footwork, Freezes, and Power Moves. The final edit presents Valme’s dynamic style through a series of energetic, sunlit visuals that reflect his trademark positivity and vibrant energy.
To enhance the storytelling, I used quick cuts synchronized to original music I composed specifically for the piece. Additionally, I developed a short animated sequence adaptable for various formats—GIFs, posters, stories, and other social media content. This animation features a retro comic book aesthetic, with images that pulse to the beat of another original track, reinforcing the rhythmic and playful spirit of the campaign.
Break Dance - Valme
Break Dance 4 Everybody
Valme, 3D Title Animation