Fish & ChipS
"Bold Simplicity, Crispy Identity"
Fish & Chips 3D
Fish & Chips, Vector Colors
Fish & Chips, Vector Black & White
Fish & Chips
Overview:
Fish & Chips is a playful branding concept that reimagines the iconic British dish through stylized 3D and vector design. With a whimsical twist, the project blends organic forms, astute symbolism, and motion design to create a visual identity that feels both lighthearted and polished.
Fish & Chips is a playful branding concept that reimagines the iconic British dish through stylized 3D and vector design. With a whimsical twist, the project blends organic forms, astute symbolism, and motion design to create a visual identity that feels both lighthearted and polished.
Objective:
The goal was to create a versatile and memorable logo that not only plays on the well-known phrase "Fish & Chips" but also surprises the viewer with unexpected, delightful design elements. The visual identity needed to work across multiple formats—3D rendering, vector illustration, and animation—while maintaining a cohesive and engaging look.
The goal was to create a versatile and memorable logo that not only plays on the well-known phrase "Fish & Chips" but also surprises the viewer with unexpected, delightful design elements. The visual identity needed to work across multiple formats—3D rendering, vector illustration, and animation—while maintaining a cohesive and engaging look.
Methodology:
The design process began with a focus on soft, rounded, and organic shapes to give the fish a friendly and approachable feel. Instead of traditional air bubbles, crispy chips rise from the fish’s mouth, bringing humor and a literal twist to the concept. The project includes both full-color and black & white vector versions for flexible use.
To elevate the brand’s dynamic personality, a motion design piece was developed: a logo reveal animated with a flowing, liquid metal effect, and the addition of a simple yet adequate sound effect. This animation adds a layer of sophistication and surprise, transforming a simple concept into a memorable, multi-sensory experience.