GAME DESIGN - TXTO TRACKING
TXTO Tracking, Banner
TXTO Tracking, Announcement
TXTO Tracking, Game rules
TXTO Tracking, Riddles
TXTO Tracking, Tips
TXTO Tracking, Prizes
TXTO Tracking, How to participate
Overview:
In 2006, while working for a graphic design studio in Réunion Island, I was commissioned to develop an interactive game for a major telecommunications company. At the time, mobile technology was limited—smartphones had yet to emerge, and interaction was restricted to basic SMS and image messaging.
In 2006, while working for a graphic design studio in Réunion Island, I was commissioned to develop an interactive game for a major telecommunications company. At the time, mobile technology was limited—smartphones had yet to emerge, and interaction was restricted to basic SMS and image messaging.
Objective:
The goal was to create a simple yet engaging game that could be played entirely via SMS, encouraging participation across the island and increasing customer engagement for the brand. The challenge was to design a concept that felt modern and fun within the constraints of early mobile technology.
The goal was to create a simple yet engaging game that could be played entirely via SMS, encouraging participation across the island and increasing customer engagement for the brand. The challenge was to design a concept that felt modern and fun within the constraints of early mobile technology.
Methodology:
I developed a riddle-based game in which participants competed to uncover the identity of a secret character by answering a series of 14 riddles delivered via SMS. Each time a player solved a riddle, the next one was automatically sent. Players could request up to three hints per riddle by texting the operator, with each hint reducing the total possible points. Correct answers earned 100 points, minus 20, 30, or 45 points depending on the number of hints used.
The game rewarded both accuracy and speed, and the top 65 players with the highest scores won special prizes. Despite the technological limitations, the concept proved highly engaging and demonstrated the potential of interactive design within low-tech environments.
The game rewarded both accuracy and speed, and the top 65 players with the highest scores won special prizes. Despite the technological limitations, the concept proved highly engaging and demonstrated the potential of interactive design within low-tech environments.
TXTO tracking - Teaser