GREEN SUN (PROPOSAL FOR 3D ANIMATION)
Green Sun, proposal
Green Sun, content
Concept A
Concept B
Concept C
Concept D
Green Sun, contact
Overview:
This design proposal was developed for a company seeking to evolve a core element of their brand identity: a central 3D animated orb symbolizing the heart of their ecosystem. Three smaller orbs are surrounding the main one, each representing a key pillar of the business model and serving as a connection point to their respective communities—together forming a complete, dynamic system.
This design proposal was developed for a company seeking to evolve a core element of their brand identity: a central 3D animated orb symbolizing the heart of their ecosystem. Three smaller orbs are surrounding the main one, each representing a key pillar of the business model and serving as a connection point to their respective communities—together forming a complete, dynamic system.
Objective:
The goal was to create seamless, looping 3D animations for each orb, intended for integration into the company’s redesigned website. These visual elements needed to clearly communicate the structure and philosophy of the business, while also engaging a broader, more diverse audience.
The goal was to create seamless, looping 3D animations for each orb, intended for integration into the company’s redesigned website. These visual elements needed to clearly communicate the structure and philosophy of the business, while also engaging a broader, more diverse audience.
Methodology:
In response to the creative brief, I focused on crafting orbs that were visually striking and conceptually rich. 3D animation offers a unique opportunity to breathe life into design, and I wanted each orb to stand alone with its own narrative while maintaining visual harmony across the ecosystem.
The concept centered on two foundational ideas: movement and multiplicity.
Movement operates on two levels—mechanical, as each orb rotates on its axis, and organic, as inner elements shift and evolve. Multiplicity was explored through the use of transparency, enabling layered textures and dynamic lighting effects that evoke depth, complexity, and interconnectedness—core characteristics of the company's ecosystem.
Movement operates on two levels—mechanical, as each orb rotates on its axis, and organic, as inner elements shift and evolve. Multiplicity was explored through the use of transparency, enabling layered textures and dynamic lighting effects that evoke depth, complexity, and interconnectedness—core characteristics of the company's ecosystem.