JUS JUBE (COLD PRESSED JUICE)
Overview:
Jus Jube is a family owned company specializing in cold pressed juice. Located in La Réunion (French island located in the Indian Ocean near Madagascar), JB (the owner) provides healthy smoothies that are 100% local and organic. JB first started selling his products directly at the farmers’ market. Later on, he expanded to online market and asked me to design visuals based on his 3 best sellers.
Objective:
The goal was to design visuals for Jus Jube’s website to attract new clients and increase online sales, especially during the uncertainty of the pandemic.
Methodology:
I decided to focus on the names and colors of the products to promote not only their uniqueness but also the benefits of a healthy lifestyle. I used natural colors for each product and decided to used a “refreshing” blue for the presentation of the line. With each bottle having its own flavor, the fruits and vegetables became the obvious support in the background.