JUS JUBE (COLD PRESSED JUICE)
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Promotional Banner 01
Newsletter
Promotional Banner 02
Juice 01, Orange
Juice 02, Red
Juice 03, Green
Overview:
Jus Jube is a family-owned business based in La Réunion—a French island in the Indian Ocean near Madagascar—specializing in cold-pressed juices made from 100% local and organic ingredients. Founded by JB, the company began at local farmers’ markets and later expanded to online sales. As part of this transition, JB approached me to create a series of visuals highlighting his top three best-selling juices.
Jus Jube is a family-owned business based in La Réunion—a French island in the Indian Ocean near Madagascar—specializing in cold-pressed juices made from 100% local and organic ingredients. Founded by JB, the company began at local farmers’ markets and later expanded to online sales. As part of this transition, JB approached me to create a series of visuals highlighting his top three best-selling juices.
Objective:
The aim was to design engaging visuals for Jus Jube’s website to attract new customers and boost online sales—particularly important during the uncertainty of the pandemic, when in-person markets were no longer reliable.
The aim was to design engaging visuals for Jus Jube’s website to attract new customers and boost online sales—particularly important during the uncertainty of the pandemic, when in-person markets were no longer reliable.
Methodology:
I centered the design approach around the product names and natural color palettes, using them to emphasize each juice’s unique flavor and promote the brand’s commitment to health and wellness. To convey a sense of freshness and vitality, I used a clean, “refreshing” blue as the backdrop for the overall product line.
Each juice was paired with its key fruits and vegetables, which served as vibrant, organic elements in the background—reinforcing the all-natural message while giving each product a distinct identity. The result is a bright, inviting visual experience that mirrors the energy and authenticity of Jus Jube’s mission.