JUS JUBE (COLD PRESSED JUICE)
Overview:
Jus Jube is a family owned company specializing in cold pressed juice. Located in La Réunion (French island located in the Indian Ocean near Madagascar), JB (the owner) provides healthy smoothies that are 100% local and organic. JB first started selling his products directly at the farmers’ market. Later on, he expanded to online market and asked me to design visuals based on his 3 best sellers.
Jus Jube is a family owned company specializing in cold pressed juice. Located in La Réunion (French island located in the Indian Ocean near Madagascar), JB (the owner) provides healthy smoothies that are 100% local and organic. JB first started selling his products directly at the farmers’ market. Later on, he expanded to online market and asked me to design visuals based on his 3 best sellers.
Objective:
The goal was to design visuals for Jus Jube’s website to attract new clients and increase online sales, especially during the uncertainty of the pandemic.
The goal was to design visuals for Jus Jube’s website to attract new clients and increase online sales, especially during the uncertainty of the pandemic.
Methodology:
I decided to focus on the names and colors of the products to promote not only their uniqueness but also the benefits of a healthy lifestyle. I used natural colors for each product and decided to used a “refreshing” blue for the presentation of the line. With each bottle having its own flavor, the fruits and vegetables became the obvious support in the background.
I decided to focus on the names and colors of the products to promote not only their uniqueness but also the benefits of a healthy lifestyle. I used natural colors for each product and decided to used a “refreshing” blue for the presentation of the line. With each bottle having its own flavor, the fruits and vegetables became the obvious support in the background.