music licensing
ISART Digital, 10 years anniversary
ISART Digital, 10 years anniversary
Philips, Blue Vision Ultra
Philips, Blue Vision Ultra
Smirnoff, Promotional CD
Smirnoff, Promotional CD
Another of my activities in music was to license original compositions to global brands, TV shows and commercials. Music licensing, and by extension sound design, was a great learning experience. I learned to make music with a market-driven goal. For example, I worked closely with the liquor brand Smirnoff to provide a promotional CD that was offered as a bonus product. We worked on this project for approximately 6 month and co-organized promotional events to launch their new product. Another example was in 2010, when Philips France contacted me for the use of one of my compositions to advertise their new product. This experience was completely different than the one with Smirnoff. The result was a beautiful commercial highlighting a new efficient lighting system for automobiles.
    •    SMIRNOFF: Promotional CD In Off Sound From Run in 2006
    •    RFO TV/RADIO: Commercial campaign in 2006
    •    ANTENNE REUNION: Generic for the weekly TV show Night X Press in 2006
    •    RFO REUNION: Generic for the daily TV show Une Vitrine en Or in 2006
    •    CITY OF ST. DENIS: Campaign against domestic abuse in 2006
    •    SFR: Commercial for the phone company SFR XP in 2006
    •    APPLETISER: TV commercial for the drink Appletiser in 2007
    •    PHILIPS: Commercial for the product Blue Vision Ultra in 2010
    •    AVIATIC: Commercial for the fashion brand in 2010
    •    ISART DIGITAL: Video for the 10 years anniversary of the university in 2011
    •    GAME ONE TV: Promotional video for the game Risen 2 in 2012
    •    RAPOSTROPHE: Generic for the French talk show Rapostrophe in 2013

Philips, Blue Vision Ultra

ISART Digital, 10 years anniversary

Rapostrophe

RFO TV, Réunion