music licensing
ISART Digital, 10 years anniversary
Philips, Blue Vision Ultra
Smirnoff, Promotional CD
Overview:
Another key aspect of my musical journey has been licensing original compositions for global brands, television shows, and commercials. This experience opened up a new dimension of creativity—where music becomes a tool not only for artistic expression but also for strategic communication.
Another key aspect of my musical journey has been licensing original compositions for global brands, television shows, and commercials. This experience opened up a new dimension of creativity—where music becomes a tool not only for artistic expression but also for strategic communication.
Insight:
Working in music licensing and sound design taught me to approach composition with a market-driven mindset. Each project required aligning sound with a specific brand identity and marketing goal, offering valuable lessons in adaptability and collaboration.
Working in music licensing and sound design taught me to approach composition with a market-driven mindset. Each project required aligning sound with a specific brand identity and marketing goal, offering valuable lessons in adaptability and collaboration.
Selected Projects:
One notable collaboration was with Smirnoff, where I worked closely with their team to produce a promotional CD offered as a bonus product. Over the course of six months, we developed the concept and co-organized a series of launch events for their new product line, integrating music as a core element of the brand experience.
One notable collaboration was with Smirnoff, where I worked closely with their team to produce a promotional CD offered as a bonus product. Over the course of six months, we developed the concept and co-organized a series of launch events for their new product line, integrating music as a core element of the brand experience.
In contrast, my 2010 collaboration with Philips France was focused on licensing an existing track for a commercial. The process was more direct, yet equally rewarding. The result was a visually and sonically rich advertisement showcasing their new energy-efficient automotive lighting system.
• SMIRNOFF: Promotional CD In Off Sound From Run in 2006
• RFO TV/RADIO: Commercial campaign in 2006
• ANTENNE REUNION: Generic for the weekly TV show Night X Press in 2006
• RFO REUNION: Generic for the daily TV show Une Vitrine en Or in 2006
• CITY OF ST. DENIS: Campaign against domestic abuse in 2006
• SFR: Commercial for the phone company SFR XP in 2006
• APPLETISER: TV commercial for the drink Appletiser in 2007
• PHILIPS: Commercial for the product Blue Vision Ultra in 2010
• AVIATIC: Commercial for the fashion brand in 2010
• ISART DIGITAL: Video for the 10 years anniversary of the university in 2011
• GAME ONE TV: Promotional video for the game Risen 2 in 2012
• RAPOSTROPHE: Generic for the French talk show Rapostrophe in 2013
• RFO TV/RADIO: Commercial campaign in 2006
• ANTENNE REUNION: Generic for the weekly TV show Night X Press in 2006
• RFO REUNION: Generic for the daily TV show Une Vitrine en Or in 2006
• CITY OF ST. DENIS: Campaign against domestic abuse in 2006
• SFR: Commercial for the phone company SFR XP in 2006
• APPLETISER: TV commercial for the drink Appletiser in 2007
• PHILIPS: Commercial for the product Blue Vision Ultra in 2010
• AVIATIC: Commercial for the fashion brand in 2010
• ISART DIGITAL: Video for the 10 years anniversary of the university in 2011
• GAME ONE TV: Promotional video for the game Risen 2 in 2012
• RAPOSTROPHE: Generic for the French talk show Rapostrophe in 2013
Philips, Blue Vision Ultra
ISART Digital, 10 years anniversary
Rapostrophe
RFO TV, Réunion