music licensing
ISART Digital, 10 years anniversary
ISART Digital, 10 years anniversary
Philips, Blue Vision Ultra
Philips, Blue Vision Ultra
Smirnoff, Promotional CD
Smirnoff, Promotional CD
Overview:
Another key aspect of my musical journey has been licensing original compositions for global brands, television shows, and commercials. This experience opened up a new dimension of creativity—where music becomes a tool not only for artistic expression but also for strategic communication.
Insight:
Working in music licensing and sound design taught me to approach composition with a market-driven mindset. Each project required aligning sound with a specific brand identity and marketing goal, offering valuable lessons in adaptability and collaboration.
Selected Projects:
One notable collaboration was with Smirnoff, where I worked closely with their team to produce a promotional CD offered as a bonus product. Over the course of six months, we developed the concept and co-organized a series of launch events for their new product line, integrating music as a core element of the brand experience.
In contrast, my 2010 collaboration with Philips France was focused on licensing an existing track for a commercial. The process was more direct, yet equally rewarding. The result was a visually and sonically rich advertisement showcasing their new energy-efficient automotive lighting system.
    •    SMIRNOFF: Promotional CD In Off Sound From Run in 2006
    •    RFO TV/RADIO: Commercial campaign in 2006
        ANTENNE REUNION: Generic for the weekly TV show Night X Press in 2006
    •    RFO REUNION: Generic for the daily TV show Une Vitrine en Or in 2006
    •    CITY OF ST. DENIS: Campaign against domestic abuse in 2006
    •    SFR: Commercial for the phone company SFR XP in 2006
    •    APPLETISER: TV commercial for the drink Appletiser in 2007
    •    PHILIPS: Commercial for the product Blue Vision Ultra in 2010
    •    AVIATIC: Commercial for the fashion brand in 2010
    •    ISART DIGITAL: Video for the 10 years anniversary of the university in 2011
    •    GAME ONE TV: Promotional video for the game Risen 2 in 2012
    •    RAPOSTROPHE: Generic for the French talk show Rapostrophe in 2013

Philips, Blue Vision Ultra

ISART Digital, 10 years anniversary

Rapostrophe

RFO TV, Réunion