Retreat for Young Leaders
Retreat brochure -Description
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Words of wisdom
Overview:
Metta Bhavana is a social entrepreneurship initiative founded by Rodolphe Sinimale in La Réunion, a French island in the Indian Ocean. Rodolphe and I first connected a decade ago on the island, and in 2018—after sharing stories from our travels—he invited me to collaborate on one of his new ventures. Drawing on our shared understanding of the island’s culture and landscape, I developed the campaign for a unique, immersive retreat experience.
Metta Bhavana is a social entrepreneurship initiative founded by Rodolphe Sinimale in La Réunion, a French island in the Indian Ocean. Rodolphe and I first connected a decade ago on the island, and in 2018—after sharing stories from our travels—he invited me to collaborate on one of his new ventures. Drawing on our shared understanding of the island’s culture and landscape, I developed the campaign for a unique, immersive retreat experience.
Objective:
The goal of this campaign was to invite and inspire the next generation of leaders to take part in a three-day silent retreat, offering a firsthand exploration of its mental, emotional, and leadership benefits. Rodolphe’s philosophy centers around three interconnected pillars of organizational success: visionary leadership, engaged teams, and a mindset of curiosity and openness.
The goal of this campaign was to invite and inspire the next generation of leaders to take part in a three-day silent retreat, offering a firsthand exploration of its mental, emotional, and leadership benefits. Rodolphe’s philosophy centers around three interconnected pillars of organizational success: visionary leadership, engaged teams, and a mindset of curiosity and openness.
Methodology:
Bridging the concepts of leadership and silence posed a unique design challenge. In an age of constant connectivity, the idea of stepping away from external noise to turn inward can feel unfamiliar—especially for younger audiences. My focus was to translate the retreat’s core values into a campaign that would feel both relevant and aspirational.
I began by identifying points of resonance between the target demographic and the program’s content—concepts like wellness, mindfulness, and self-discovery. To reach a wider audience, I produced a short video teaser to set the tone and communicate the retreat’s atmosphere. This was supported by a broader outreach strategy across social media platforms and a curated mailing list.
For the visual direction, I combined photographs of peaceful natural landscapes from La Réunion with serene human poses and illustrations inspired by key themes such as wisdom, meditation, well-being, and innovation. The final assets included both digital and printed materials, with a strong focus on clarity, calm, and connection—visually echoing the essence of the retreat itself.
Retraite Pour Jeunes Leaders