DOMAINE RACINES
"Là où la terre rencontre l'âme"
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Overview:
“Domaine Racines” is a conceptual red wine brand brought to life through 3D design. Drawing from my personal connection to the Anjou wine region in the Loire Valley, I created this fictional label as a tribute to tradition, terroir, and the timeless elegance of French viticulture. This project showcases a complete brand vision, from logo and label design to photorealistic 3D modeling of the product, environment, and packaging.
“Domaine Racines” is a conceptual red wine brand brought to life through 3D design. Drawing from my personal connection to the Anjou wine region in the Loire Valley, I created this fictional label as a tribute to tradition, terroir, and the timeless elegance of French viticulture. This project showcases a complete brand vision, from logo and label design to photorealistic 3D modeling of the product, environment, and packaging.
Objective:
The primary aim was to demonstrate how 3D design can be used to craft compelling, market-ready visual narratives around a product. This wine brand concept was designed to inspire clients by showing the possibilities of packaging design, branding, and visual storytelling. It also allowed me to combine visual creativity with a cultural passion deeply rooted in my upbringing.
The primary aim was to demonstrate how 3D design can be used to craft compelling, market-ready visual narratives around a product. This wine brand concept was designed to inspire clients by showing the possibilities of packaging design, branding, and visual storytelling. It also allowed me to combine visual creativity with a cultural passion deeply rooted in my upbringing.
Methodology:
The project began with the creation of a classic French wine label, echoing the elegance and restraint typical of traditional wine branding. I designed the label and logo, then modeled a wine bottle, glass, barrel, and grape clusters in Blender, paying close attention to shape, color, and lighting to achieve photorealism.
The branding elements—like the embossed logo on the bottle cap and the descriptive label in French—help establish a sense of heritage and authenticity. Special care was given to the lighting and rendering to evoke warmth, refinement, and a connection to nature. The result is a scene that not only looks real but invites the viewer to experience the product with all senses.
Brand Story:
Where the earth meets the soul. Nestled in the heart of the Loire Valley, Domaine Racines embodies the quiet strength of its roots. Born from the fertile soils of Anjou and nourished by centuries of winemaking tradition, this red wine tells a story of harmony—between land and labor, boldness and balance.
With notes of wildflowers and red fruit, and a depth shaped by generations, Domaine Racines isn’t just a wine—it’s a return to origins. From shared meals to quiet reflections, each bottle carries the warmth of heritage and the elegance of a craft honed over time.